La marca personal es un tema que muy pocas personas aplican en su vida pero es de vital importancia para el éxito laboral cualquiera que sea la profesión u oficio. Pero que es la Marca Personal?. Tom Peters el gurú de este tema la define de la siguiente manera: “Cada uno de nosotros es el Director General de su propia empresa: YO, S.A. En el entorno laboral en el que nos ha tocado vivir, nuestro trabajo más importante es ser el principal vendedor de la marca que denominamos: YO, S.A.” Que quiere decir esto? Que cada persona se debe considerar una empresa, independientemente que trabajes para alguien o que seas independiente, puesto que en cualquiera de los dos casos lo que hacemos es vender
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